February 18, 2025 – I got the first taste of this when Georgia coin dealer Rob Oberth founded Coin Dealers Helping Coin Dealers in 2017.
Oberth’s group quickly established itself as a force within the industry because of the ease with which dealers could trade amongst themselves using social media. But he wasn’t done there. In 2019, he successfully promoting the Great American Coin Hunt, a nationwide promotional program where dealers and collectors seeded collectible coins into circulation, giving the public an opportunity to find something cool and valuable in their change. This marketing strategy got the attention of the national media, and even the United States Mint joined in by releasing collectible W-mintmark quarters into circulation.
Seeing Oberth’s success first hand, I can tell you how amusing it was to see how quickly established dealers coalesced around him. They understood the value of innovative thinking. For young dealers, this innovation will be critical to not only your success but also the growth of the market. Bring your ideas forward and build a market that will grow for the long term! Change is way overdue and you will be that change!
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